Giuseppe’s Cucina Italiana – Pismo Beach

It was with much anticipation and delight that we celebrated Giuseppe’s original Pismo Beach Location’s re-opening this past Spring. When fire ravaged the popular downtown restaurant we all wondered if they would return. But we were encouraged by Chef Giuseppe DiFronzo’s promises that they would be back!

In the meantime, he opened a new face of Giuseppe’s in San Luis Obispo and we had many great meals there – so we didn’t lose our favorite altogether. However, we still missed having a location just five minutes from home in South County.


With the re-opening, there was much anticipation about how the restaurant would look. Would they completely change the look and atmosphere? Keep to the same familiar ambience? But no one doubted that the menu and the top-notch service would return as expected. I must say that the re-invented version was a great mix of familiar and new.


The exterior kept much of the same recognizable flavor but added a colorful cement tile accent at window-height. The interior has the same warm feel, but the pizza oven has been transformed to feel more like an anchor rather than an after-thought. In the bar, ceiling-mounted cabinets were removed opening up the space and a nifty belt-operated triple fan system was added making a very old-Europe or Monaco feel to the space. And the best part? The restrooms were relocated from awkward placement in the bar and main dining room to just off the patio dining area.


The food? Well, new things from the SLO location have been added (like the oh-so-fresh detox salad). But squash blossoms and butternut squash ravioli favorites are still found on the menu along with locally sourced seafood and a healthy offering from Chef Giuseppe’s own DiFronzo farms.


In the end, we breathe a sigh of relief. The restaurant we love has returned, better than ever. We are lucky to have such a gem five minutes from our doorstep – a great place to meet friends for drinks and a small plate after work or take the family for a special meal.


Just a bit of history: Giuseppe’s began in 1988 as a Cal Poly Senior Project, and now has two locations. They were on the forefront of Farm-to-Fork and now own their own Farm and Vineyard – as can be tasted in their amazing fresh-made sauce!

Ashlea Boyer

Ashlea Boyer: Is a native of Pismo Beach, having moved here from South Lake Tahoe when she was just four years old. An Alumni of Arroyo Grande High School, she then attended the University of California at Santa Barbara, graduating with a degree in English Literature. After college, she spent 5 successful years working her way up to Management Editor of a national fitness magazine in Southern California, working for two of the three largest West Coast publishing houses. Ashlea return to the Central Coast for her wedding and stayed raise her family. She joined the family business in 2004 and began leading the Pismo Beach Homes Team with her Mother, Kathi Foster in real estate. Ashlea has been a leading real estate agent in the Pismo Beach area for 10 years, and has developed a strong client following in the area based on her dedication to our community and outstanding customer service. Our team, The Pismo Beach Homes Team, has been awarded the Quadruple Gold level awards consistently over the past 5 years with Keller Williams Realty. She has been named more than once as the "Agent of the Quarter". In 2011, Ashlea was presented with the "Top 20 Under 40" award by the San Luis Obispo County Community Foundation for my professional excellence and profound commitment to the community. Ashlea lives in Arroyo Grande, California with her husband and son and she enjoy running on the beach, volunteering, pilates, snowboarding and the occasional scuba diving. She's active in many industry, community service and non-profit organizations and serves on the board of the Rotary Club of Pismo Beach, the Clark Center for the Performing Arts, and other community non-profit organizations. 

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