COACH in Pismo Beach

Be still my beating heart …. the Coach store finally arrived with great anticipation throughout my circle and has sprinkled handbags everywhere! This is truly the dawn of a new day on the Central Coast.

Ok, ok, I grew up here so I have a little more history with the shopping void that existed just a decade or so ago. I deserve to applaud this store, and it’s obvious corporate directed high level of customer service.

Walking in the doors, it is an obviously different shopping experience than we have grown accustomed to. Travertine floors, soft lighting and minimal tables and shelves that highlight the handbags, purses, clutches, key fobs and other leather-laden accessories.

Yes, yes ladies, the initial glance at a price tag may send you into momentary sticker shock. Keep in mind you will likely be clutching a daily discount coupon that the gracious and helpful staff gives out as you enter — up to 30% — and the signs adorning the tables and shelves usually indicate as much as 50% off the tag. All in all, you walk away with a quality, warrantied handbag over your shoulder that screams style and taste for a fraction (less than 50%) of what the next gal paid at Saks in Santa Barbara. Score!

From the obvious attention to detail in the ambience to the helpful and courteous staff, to my mind the extra $$ is worth it. Thankfully, this small boutique brings us an inch or two further up the ladder toward the shopping destination levels of our Central Coast cities to the North and South.


(805) 773-4966
1215 Avila Beach Drive,
San Luis Obispo, California, 93405


Ashlea Boyer

Ashlea Boyer: Is a native of Pismo Beach, having moved here from South Lake Tahoe when she was just four years old. An Alumni of Arroyo Grande High School, she then attended the University of California at Santa Barbara, graduating with a degree in English Literature. After college, she spent 5 successful years working her way up to Management Editor of a national fitness magazine in Southern California, working for two of the three largest West Coast publishing houses. Ashlea return to the Central Coast for her wedding and stayed raise her family. She joined the family business in 2004 and began leading the Pismo Beach Homes Team with her Mother, Kathi Foster in real estate. Ashlea has been a leading real estate agent in the Pismo Beach area for 10 years, and has developed a strong client following in the area based on her dedication to our community and outstanding customer service. Our team, The Pismo Beach Homes Team, has been awarded the Quadruple Gold level awards consistently over the past 5 years with Keller Williams Realty. She has been named more than once as the "Agent of the Quarter". In 2011, Ashlea was presented with the "Top 20 Under 40" award by the San Luis Obispo County Community Foundation for my professional excellence and profound commitment to the community. Ashlea lives in Arroyo Grande, California with her husband and son and she enjoy running on the beach, volunteering, pilates, snowboarding and the occasional scuba diving. She's active in many industry, community service and non-profit organizations and serves on the board of the Rotary Club of Pismo Beach, the Clark Center for the Performing Arts, and other community non-profit organizations. 

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